I work for an SEO company that does HVAC marketing.
I handle building websites and making them rank better on google.
I know how to do search engine optimization and PPC. I also know about all the social media platforms, link building and google ads. I am an expert at targeting keywords for HVAC dealers. My mother is self publishing her book right now. She needs my same services, only in the young adult romance business. It is the same idea, and yet not. She needs targeted keywords so that her book comes up when you search. She needs a good website that has a viewer engaged and interested. She also needs updated social media that grabs attention and is relevant. I am skilled in all things HVAC. I know how to make a website appeal to someone needing a tune up or repair. I know what type of things to put on social media. For book publishing, I am clueless. I have gotten her a built website that I feel pretty good about. My mother is now on twitter and facebook and doing regular posts. I don’t know how to get her a fan base though. Is it good enough that her website ranks on google? I feel like her actual book should be what I focus on. I have tried some PPC strategies on different book and reading websites. So far I have not gotten any luck. I guess with online marketing you are good in your own niche and nothing else. I am hopeful I will get better and help her out.