When I first opened my little HVAC dealership I was told that I needed a website.
I figured that I could hire some kid that was handy with a computer and call it a day.
I paid hardly any money for my website and you could clearly tell. A ton of the links were broken. The pictures on the site were blurry and too small. There were typos in my content and the phone number was almost impossible to find. I noticed that having a website actually hurt my business. I was seeing less calls than ever. If you looked at our HVAC business website though, we did look stupid, unprofessional and cheap. I then decided it was worth the money to actually hire a digital marketing company. They had a web builder take a look at my horrible website and fix it. Now my finished site is colorful with clear pictures and better content. My phone number is all over the place and customer reviews, my BBB rating and the products I carry are now on the site. Calls have started pouring right in now that my website is good. The SEO company thankfully manages the website too. They keep it ranking on page one of google and do social media posting for me. If I want to, I can also have them do a google ad when I have a special going on. They additionally boast about the special on all my social media platforms. It just goes to show you, you do get what you pay for.