I was young and inexperienced however I also liked controversy and rattling feathers a little, and on my journey to set up a cooling and heating business, I did my research on the industry and slimed down the details to my targeted section to learn the competitors closer.
Obviously almost everyone was already selling heating and cooling equipment adore the oil heater, zone controlled Heating & Air Conditioning, and ductless multi-split, but few of them added maintenance parts for cooling technology, wireless control equipment and portable space heaters.
I wanted to have an impact when I joined the market and one of my noticeable branding choices was to choice a catchy name which included the word “air duct.” This was already in one of the competitor’s names so they felt that I was infringing on their brand and decided to sue me. So when I got to court, I argued my case by pointing out that my dealer was merely interested in servicing Heating & Air Conditioning ducts and helping homeowners & dealers keep their ducts in check. I felt there was a gap that needed to be addressed. I also pointed out that I wasn’t interested in performing any oil furnace furnace tune-up, or hiring a heating dealer, just an Heating & Air Conditioning repairman who could assist in the field. These were services the competitor already firmly established himself as the provider. All in all, our aim as providers were to offer quality heating and cooling to all residents in need of our services. My confrontation held up and I was allowed to continue staying in business. In a turn of events, my competitor turned out to be the main dealer of my duct replace parts and dealer went on without a hitch since then.