If you had said 20 years ago that online ads would be the way of the future, I would have laughed. I am not a person of big changes, and because of that I believed that the way people featured at the time would remain that way. Besides, who in their right mindset would want to spend so many minutes of the day behind a screen? Well my comments didn’t exactly age well because these days that seems to be all that people do is spend time on their iphones and ipads. Regardless, I wasn’t too fond of the idea of change, and so for the next 10 years, I stuck with my traditional methods of using print ads in newspapers. However, I should have known that I could not continue this way, and over enough time, I saw the amount of purchasers I got each year decrease. My HVAC company was losing money, and I had to do something. My son Max, who was certainly tech-savvy, suggested trying digital marketing. That was the last thing I wanted to hear, however I couldn’t see my corporation go down any further either. Max helped myself and others save money by not going with a marketing company. Max already had know-how of things adore SEO, SEM and PPC. Max first taught myself and others about PPC, spend money per click, and how using ads this way could benefit me. Then it was SEO, search engine optimization, and using keywords to attract more hits to my website. Before long, I was getting more calls from purchasers than I had in years! I was nothing short of amazed at what digital marketing could do.
