If you were an HVAC dealer looking to get a website, you have two options.
There are two SEO businesses that you can pick from.
The first business is all about how everything looks. They have a building with their company logo proudly displayed. Every worker has their own office setup. The office is trendy and hip too. They have a break room with a pool table, dart board and the team can sit on bean bag chairs during a conference. Everybody dresses up, but not in suits, more like nifty sweaters. They have a company softball team with matching jerseys and they do happy hour every week. They want to look cool and doing that takes a lot of money. When a HVAC contractor uses them for web building, SEO and PPC, it costs a lot. They have a lot of overhead to pay for. You are not getting very much for lots of cash. The SEO company I work for operates the opposite. Every member of my company works from home. We don’t need to be in a building because everything is online based. We don’t do social gatherings or waste our time playing pool during the day. Everything is about being efficient during the work day. When we sign up a new HVAC company, we get their website built quick and done to the best of our abilities. We also don’t charge them half as much as the other company. We want to help small businesses succeed, so we try to keep our costs down for them.