So now I only have to pay for one service and it is a quality one
When I started my small HVAC business the first thing I did was get a website. I was dumb and had a local guy just make it for me. When I didn’t see any new business come in, I started relying on google ads. I then paid for PPC. PPC stands for pay per click. I paid to have a top spot in google. Everytime a customer clicked on the ad, I needed to pay for that privilege. It did not matter if it ended in a sale or not. I never seemed to get a sale. I could track how many people were clicking on my website name and then leaving. I could even tell how quickly people were leaving. I finally realized the issue was my website. The website was so bad and hard to operate, that people were leaving after a few moments. After that, I called a real SEO business to help me out. They totally redid my website. It is not even the same animal anymore. My website has multiple pages, built in links, pictures, moving graphics and more content. I also don’t need to rely on the PPC anymore. The SEO team uses search engine optimization. A good website, with targeted keywords rank your business high on google. So now I only have to pay for one service and it is a quality one. I have gotten a lot more calls and business due to a working, optimized website. I am so glad that I spent a little more money to have a better online presence.