All the men in my family went into HVAC when they graduated highschool. The HVAC business gets handed down from generation to generation. When my great grandpa first started the business, he was the only guy in town that knew HVAC. Now that I am the owner, there is more competition. There also have been things I have needed to change. There is no longer a need for a storefront. Paying the electric, HVAC and plumbing for a store is stupid. I now have all our trucks, supplies and equipment stored in a warehouse. We don’t need the public to have access to it. People don’t need to walk into a HVAC dealership to buy air filters, they can do this online. Not having a working store with employees has saved a lot of money. I also have decided that our business needs a website. Not only that, we need a website to rank high on google. I found an SEO company that has been able to do those two things. They use targeted keywords, also known as SEM, to get my HVAC business to rank high on google. They also have given me an optimized website with multiple pages of content, clickable links, a contact form and customer reviews. It has really changed the way my business runs. I used to run a slowly dying HVAC business and now I have the most successful one in town. None of the other dealers have thought to use SEO yet. I am the only one that is way ahead of the curve.